YouTube will host a weekly show on SiriusXM Hits 1 to showcase the clickiest artists on its video site
YouTube is venturing into the radio market for the first time.
Starting July 11, YouTube will host a weekly show called YouTube 15 on SiriusXM to showcase some of its most popular musical artists, the companies announced Thursday. The show will air every Friday on SiriusXM's pop channel, Hits 1.
YouTube has long been a place where up-and-coming artists and entertainers of all type have tried to get noticed. Young singers often post music videos on YouTube. Some have even made a name for themselves, topping more than a million views.
For YouTube, this foray is a first. Google's video service has historically been loath to venture into other territories. By inking a deal with SiriusXM, YouTube will try to reach people who might not already turn to YouTube as a music source.
Neither YouTube nor SiriusXM said exactly what videos will be on the weekly show, but the companies said the list will familiarize listeners with the most popular and top trending music videos on YouTube.
Jenna Marbles, a popular YouTube video creator, will host YouTube 15. Marbles, whose real name is Jenna Mourey, shares videos about her life and has over 13 million followers. Her videos have been collectively viewed over 1.5 billion times.
